WordPress is a free content management system, which was created in its origin for the construction of a weblog. Each contribution can be assigned to one or more freely configurable categories by this system and the corresponding navigation elements can be generated automatically. WordPress also offers the possibility to check reader comments before they are published, to install external plugins and to manage different user roles and rights. With external plugins WordPress can be extended as a full CMS. The basis of WordPress is the scripting language PHP, but a MariaDB or MySQL database is also required.
The system places particular emphasis on ease of customization, ease of use, elegance and web standards. With the help of our Online Marketing Agency WebOptimierung you can create powerful websites and design them as specific as you want.
Adaptation of WordPress web pages
Creating and managing websites with WordPress is pretty straightforward. So the frontend of your WordPress website looks rather simple at the first installation, whereas the first installation is the first phase at the implementation of a website. The second phase includes the first basic adjustments via the WordPress customizer, the installation of your own theme and the basic installation of plugins. In the third phase you can give your website an individual touch with further customizations. WordPress gives you the freedom you need to create websites that fit your needs.
Individualization of the website
At the beginning of every website there is an idea. With WebOptimierung you have found the right contact person to realize your ideas. You can start with the personalization of your website simply via the customizer in the admin area. You can see the adjustments in a preview view in the customizer. In this way, you can quickly change the functionality and appearance of your own website, for example by integrating widgets and menus or adjusting the colors. Of course, there are many more options to help you customize your website. Themes and plugins allow you to add lots of features and customize the website layout. Themes and plugins are your assistants when creating a website.
Functions of WordPress
WordPress offers its users many useful options, some of which we will now introduce in more detail.
- 5-minute installation
Laut Entwicklerangaben werden weniger als 5 Minuten benötigt, bis das Paket mit dem Quellcode heruntergeladen ist – und schon hat man seinen eigenen Blog online. Da die ganze Einrichtung über einen Webbrowser erfolgt, ist alles ziemlich einfach gehalten.
- Basic Functions
First and foremost, WordPress supports the creation and administration of blog articles, whereby one also has the possibility to divide the individual articles into various categories. Tags and other self-defined taxonomies as well as metadata can also be assigned to an article. Blog posts are offered to the readers via web feeds in addition to the normal display as a website. With WordPress, static pages can be created and managed outside the blog hierarchy as well as articles. Furthermore, links and comment entries can be managed by WordPress. In addition, there is a simple editorial system (reader, employee, author, editor and administrator), a media gallery and an integrated full-text search.
- Simple adjustment
Most users of online shops are not professional programmers either. In this point we can give you the necessary support by our agency WebOptimierung. You can access your own catalogue data in your dashboard in WordPress. The adaptation is simplified and does not require so much work.
WordPress can be extended by plugins with various functions, whereby all extensions can be edited using the built-in code editor. In total there are more than 50,000 free plugins available via the integrated plugin browser and in the plugin directory. For example, there are plugins that allow the use of other login procedures, extend WordPress with a statistics function or link your own blog with Twitter. You will learn more about these functions later in this text.
In WordPress, the appearance of a web page is determined by themes. In this way, the core and design of the program are separated from WordPress, allowing individualized designs to be created without having to be mainly familiar with software programming. It is also possible to program various functions directly into a theme in WordPress, which can partially remove this separation.
WordPress also allows you to customize and enhance the functionality and design of an already installed theme using Child Themes. This does not jeopardize update security, because a child theme only replaces individual code parts of the parent theme. When the parent theme is updated, the changes are not overwritten because they are saved separately.
Advantages and disadvantages of WordPress
Of course, the most important points should not be ignored – the advantages and disadvantages of WordPress. Here is a short summary:
- The software is free and can be downloaded quickly and easily. You only have to pay for premium templates or hosting.
- Future-proof and very great flexibility: You can change everything in the code of WordPress and thus adapt it to your own needs and wishes. That’s why WordPress is the world’s largest content management system and is guaranteed not to disappear so quickly. It definitely has a future.
- Free webhost selection: You can easily move your WordPress website from one hosting company to another. There are also a number of specialized WordPress hosts.
- There is no content management system where you have more templates to choose from than WordPress. A huge selection of finished designs can be found in various marketplaces.
- There is a plugin for almost every use case, such as booking engines, multilingual websites, member sites, e-commerce, etc.
- Although there is no support, there are thousands of programmers worldwide who are specialists in WordPress. Here our agency WebOptimierung can help you.
- No direct support.
- If you do not use a 1-click installation hoster, the installation requires basic technical knowledge and is not entirely trivial.
- Your own WordPress version must be updated regularly, otherwise security may be compromised. The update is done quickly, but unfortunately there are often conflicts with the individual plugins. In the worst case these can paralyze the whole website. Here everyone who is not technically adept reaches his limits.
- When adding content to the website, you can’t directly see what it looks like at the end. This is because you use abstract input masks when editing.
Importance of themes in WordPress
You have the opportunity to have the world’s most exciting content on your website, but if your website looks outdated, most visitors won’t return at all. Users quickly and easily click on the next search result when the website seems unattractive to them. But don’t be afraid, with WebOptimization and WordPress you can easily impress your visitors with a powerful and elegant website. There are many modern themes that bring a fresh personal style and make your website look attractive. Here are some themes that can be used universally. Others, on the other hand, are only prepared for a certain type of website. For example, you can find themes that are perfect for portfolios, online shops, business websites, magazines and blogs.
Themes simply offer the possibility to use ready-made elements that you can combine to create your own website look. This look should match your own branding and style. You have the choice between premium and free WordPress themes. You can find them in numerous marketplaces and theme shops. The free themes have the advantage that they are free. However, there are some disadvantages, such as limited features and options, no support and no guarantee that the selected free theme will be regularly updated and maintained. Premium themes, on the other hand, have more customization options and features, but there are also disadvantages, such as bad code or too many features that slow down the website.
Importance of plugins in WordPress
As already explained, a plugin is a WordPress extension software. It contains functions that you can add to a WordPress Web page. You can also install several plugins on your own website and thus extend the performance and function of the website. To get started, you should use the WordPress plugin directory. If you need more support with plugins, you can get it from our agency WebOptimierung. The first few minutes with plugins will give you a better idea of what you can do with WordPress and some modifications. There’s also a great selection of premium plugins that offer much more options than free plugins. What you ultimately choose depends on what you actually need and are looking for. Basically you should make sure that you only install the plugins you actually need for your website. If you no longer need a particular plugin, you should disable and delete it immediately. It is also very important to always use the latest version of the plugin. For further information and help around the topic WordPress, you can contact our online marketing agency WebOptimierung without obligation and we advise you gladly with all your intentions.