How can you successfully place your website on the Internet? How can you increase your visibility and awareness and increase sales with buying customers? These and other questions must be answered in advance and the appropriate measures derived! WebOptimierung, your online marketing agency in Berlin, supports you in the conceptual planning and implementation of offPage optimization tasks. Learn more about our extensive range of services. WebOptimierung is the suitable partner at your side, if it concerns the success of your web page by OffPage optimization.
How can we support you in the area of OffPage Optimization?
For a website to be successful, many factors have to be considered. It is good to commission a specialist with the implementation. With WebOptimierung, you benefit from our many years of know-how and experience in the implementation of a wide variety of customer projects and our expertise in search engine optimization and offpage optimization. Whether search engine advertising, Google adWords, backlinks or local SEO – we take care of your website and plan, realize and control all suitable measures of OffPage optimization to achieve your goals. The big goal is that your website achieves a high ranking in the search engines. This is the only way to reach your target group and win new customers. WebOptimierung realizes your online projects as a full service Online Marketing Agency .
OffPage optimization briefly explained.
OffPage optimization belongs to search engine optimization (SEO) and is the counterpart to OnPage-Optimization. It contains the measures that you as a site operator have to implement outside the website in order to achieve a good ranking with the search engines. Here it concerns above all link building and/or the structure of Backlinks on the own side. It is the overriding goal of OffPage optimization to spread the website on the net, to increase the level of awareness and to generate as much traffic as possible for your website.
OffPage optimization as a counterpart to OnPage optimization focuses on external measures that influence the ranking of the page in search engine results. The measures all take place outside the page, i.e. offpage. In essence, this means links (backlinks, external links, links). Especially the backlinks belong to the ranking factors with the heaviest weight and are existentially important for a good placement in the organic search on the Internet. The quantity and quality of the backlinks are an important criterion, since the links are weighted and evaluated differently by the search engines.
The good reputation of a website, the digital reputation, is measured by the number of externally placed links. A good link building is decisive for the success of a website. Link building refers to the activities with which backlinks are generated. Link building serves to build up and improve link popularity, which is an important factor in rankings by general search engines. The sum of the external links that refer to your website is also called link popularity – this is of absolutely high importance for the ranking within the results of search engines.
There are various measures in place to promote targeted link building and strengthen the backlink profile of one’s own site. A distinction is made between organic and artificial link building.
With organic link building, one tries to obtain links from other websites by self-registration, high-quality content, current information or targeted measures. This link building happens in a natural way and one tries to be authentic and to simulate naturalness. Examples of natural link building are: placing backlinks in forums, comments, directories, catalogues or social bookmarks. Anyone can do this themselves, but it is time-consuming and very error-prone. If a link is placed incorrectly (e.g. in a poorly rated directory) this has a negative effect on your own ranking.
Artificial link building, on the other hand, includes measures such as buying links, renting links or exchanging links, with the help of which you actively try to get new backlinks. However, artificial link building often violates the guidelines of search engines such as Google. The search engines often cannot tell whether it is an honest, high-quality recommendation or an artificially generated link. As a result, the ranking factor loses its expressiveness and seriousness.
A good and safe way to get backlinks is content marketing. In this case, good content, i.e. content, is placed on your own website and then shared in the various social media portals. The content can be in different formats such as blog articles, graphics, videos, PDFs, studies, newsletters, webinars, whitepapers, podcasts, forums, e-books, debates/seminars, etc.
Through the interaction of the user with the content, the content is further linked (e.g. shared on Facebook) and new backlinks are created. The basic prerequisite is that the content offers users added value. The content to which the backlinks refer must be interesting, of high quality and new and must at best serve as a reference or source.
Only websites that are good in content and offer the user added value are gladly recommended. Through this kind of link building, the ranking of the site is increased in a natural way and you achieve long-term good results in the search engines. What can you do as a site operator? Check regularly and at short intervals whether the partners on whose pages you have backlinks are still trustworthy. Build backlinks in peace and successively, because otherwise the search engine Google could suspect spam and then your site would be penalized in the ranking. In the context of link building, the use of social networks is extremely important, because they are a good platform to draw attention to your current blog post or new products and services and disseminate them. You also get social signals, feedback that also has a positive effect on the ranking of the site. Groups on Facebook or Xing, your own YouTube channel or a pinboard on Pinterest are also effective. Very important, but unfortunately it is often forgotten: Place links in your e-mails (signature or newsletter) and on your profiles to your website and again to your other, own profiles in the social networks. So your targeted link building and your OffPage optimization will definitely be a success.
Search engines punish clients of links they buy themselves (link purchase), since these are not real recommendations. Google punishes sites that buy backlinks and even goes so far as to remove affected websites from its index.
With a link exchange, two partners agree to place a backlink with each other. There are two possibilities here: Either a mutual linking of the pages or several pages can be used by placing one link each. Here, a network of partners is to be established through the links. Neither the link exchange nor the link purchase are accepted by search engines, since it offends against the guidelines and the link building was converted in unnatural way.
What do you have to do for OffPage Optimization?
Surely you know how important search engine optimization is for your website and therefore for your company. Especially the OffPage optimization takes over a central, important role, but unfortunately it is extremely time-consuming. So you are well advised if you are supported by professionals who are familiar with it. In this way you save time for your own business management tasks and take care of what you do best. Just like us! Contact the online marketing agency in Berlin, WebOptimierung, directly – we will be happy to advise you on OffPage-Optimization!